Established in 2016, Underaman is an online store curated to interest a man.

A small undercurrent that is prevalent in every man, “We do not get the exclusive attention the opposite sex attracts.” That is the effort, give a man the attention he deserves. Men do not ask for it always. Our product range is as extraordinary as empty city roads on a Monday morning. And yes, we do put a lot of thought into the products that we offer, and we are fully committed to giving our customers an amazing experience, but we take ourselves about as seriously as the ‘wash with like colours’ tag on a t-shirt.

Our aim is to redefine the idea of men’s gifts. To create and curate products that are culturally relevant with a deep sense of quality, craftsmanship and wit. Underaman collaborates with brands from across the globe, to bring together a catalogue that helps in finding gifts that are relevant to a man, based on their interests.